Skip to content

The Team

A short introduction to the people behind Bulang and Sons. Most importantly, we would like you to become part of Team Bulang. Please join us and engage! Post your thoughts, pictures and style statements on social media using #TeamBulang.

Team Bulang: you and us in perpetual inspiration.




Founder and creative director of Bulang and Sons. Ran a successful design & branding agency in The Netherlands for over twenty years before fully committing his professional life to his personal passion. To be able to focus on vintage watches full-time and build a truly independent brand from the ground-up is a dream come true. He is still a collector at heart and now uses all of his creative energy to create new collections and products for Bulang and Sons. What drives Bernhard is to add something unique to the sometimes over-conservative world of vintage watches, to create his own signature lifestyle brand that resonates with fans and followers all over the world.

Operations Manager

Giacomo was active in the streetwear and fashion industry before joining Bulang and Sons in 2015. He has been Bernhard’s right-hand man ever since, responsible for marketing, business development and organization. Giacomo is an unwavering source of inspiration, out of the box ideas and reality checks. Created some of our most popular collections together with Bernhard. Always on-trend before it hits the streets.



Online Strategist (Mr. Data)

Patrick wants to make you part of the family – the Worldwide Bulang Family! This is how Patrick sees the customers of Bulang and Sons and he wants each and every one to have the optimum experience. People matter to Patrick, they make him happy. Happy people make him even happier. Patrick advises on the overall strategy of Bulang and Sons. He works for large international companies with a strong digital presence to strives to ensure that the online experience and interaction is no less engaging than a physical, offline business. Last, but not least, Patrick has an excellence taste and hence looks in mirrors a lot!


Customer Service

Invisible but invaluable for Bulang and Sons. Started the company together with Bernhard from the family garage and is still a driving force behind the scenes. Has a background in education but always shared the dream of running a family business together. Could not care less about luxury, could not care more about customer service; making sure you get your order in time.

Watch Department

Long-time watch-loving friend and vintage Rolex collector. Part of the Bulang and Sons team since 2017. Danny is always on the hunt for the finest watches and buys and sells with a true collector’s heart. Bernhard and Danny are the expert duo of our watch department. They are kindred spirits, sharing a passion for truly unique time pieces and other well-designed products with a soul.



Watch sales/sourcing and social media

As the son of the founder and owner Bernhard Bulang, it is no surprise that Berend is a vintage watch lover from his heart. From a young age, he was immersed in the watch world attending fairs, gatherings the famous Passion Meetings, surrounded by some of the best vintage watches in the world. You may known him already from his early days as a 12 year old buy selling out the Bulang and Sons strap booth during multiple watch fairs in Germany. But his true passion is finding and handling exceptional vintage watches, it is no surprise than that he has evolved into a true vintage watch expert. As a partner for Bernhard he handles and sources vintage and neo-vintage watches for passionated collectors around the world and as a young shot is ready to assist you in a fresh new way, since his passion comes truly from his heart. His passion is worldwide appreciated and bonds collectors which share the same passion for watches. 

Don’t hesitate to get in touch with him!



Operations & Sales Watch Department

Watch out for this 'Guy', he runs the operations and sales in our Watch Department. A Commercial Studies graduate, Guy has been a passionate watch lover for around ten years and was a familiar Bulang and Sons customer. When he saw that Team Bulang was growing, he jumped at the chance to join us and now plays a key role in the operations of the Watch Department. When you reach out to ask about a watch, it will usually be Guy who responds; when he’s not busy liaising with our watchmakers, sorting through new watch stock and planning upcoming 
watch drops with the team! Be warned though, Guy loves watches and his enthusiasm is infectious…you’ll end up buying that special piece!


Online Marketeer

Sarai makes sure you know what you need to know, when you need to know it! Whether keeping you up to date with all our Bulang and Sons news, telling you about new collections or sharing special offers – Sarai has you covered. Through social media, the newsletter or website campaigns, there are endless stories to tell about cool watches and the wider lifestyle of a true watch lover. She also has an extreme love for food and is always part of ‘Team Hungry’!



Alice makes all our watches look so beautiful through her cool photographs! She joined the team in 2019, having worked extensively in the fashion industry.  A self-confessed nerd and voyeur, she enjoys soaking up the diversity that the culture of watch collecting has to offer. Whilst a relative newcomer to the world of watches, with a team like Bulang and Sons at her side, she learns something new about watches with every picture she takes. She loves spending her days in the office diving into a new collection or unique piece and finding just the perfect way to tell its story.


The Team Dog

Our office dog is as upbeat as can be and makes our work place feel a little more homely. Spends cold winter days lingering on the windowsill, but is always ready to play. Her daily walks keep us active!


Watch Editor

Ross has been a friend of Bernhard for a long time. He is the number one vintage Tudor expert in the world. He’s also the founder of and an impassioned admirer of Tudor, Rolex Zenith Daytona’s and Ovettone Rolex watches. We’re proud to have him on our team, writing about watches in his signature style for Bulang and Sons. Check-out his articles in our online magazine.


Share your style

Please join us and become part of the team! Post your thoughts, pictures and style statements on social media using #TeamBulang.