At Bulang and Sons, we're thrilled to celebrate our 10th anniversary. To mark this special occasion, we're excited to introduce a unique watch strap that honors an extraordinary friend, that played an important role at the beginning of our company. Meet the limited edition ManhattanRollie watch strap, a tribute to Geoff Hess, a dear friend and new Global Head of Watches at Sotheby’s. Big Congrats.

Geoff Hess aka @ManhattanRollie on Insta.

A Friendship That Changed Everything

The story of Bulang and Sons is deeply connected to friendships and shared dreams. Twelve years ago, our founder Bernhard Bulang met his friend Geoff Hess (aka @ManhattanRollie) at a watch event in London, and this meeting changed everything. Bernhard shared his dream of creating a brand that would transform the vintage watch market by adding a rich lifestyle element. At that time, Geoff was the CEO of a famous jewelry company, and he supported Bernhard to follow his dream. His support and these great talks encouraged Bernhard to start what has become Bulang and Sons today.

Geoff Hess is not only the founder of Rolliefest — one of the most prestigious watch gatherings in the world — but also a dear friend to Bernhard and the family for over 15 years. It all started when he first joined the famous Passion Meetings, which Bernhard hosted back in the days. And ever since they share a deep friendship. From their mutual admiration for iconic Rolex models to their evolving tastes in watch collecting, the journeys have been intertwined in the most delightful ways.




His support was very influential for our success. To show our gratitude, we created a special watch strap in his honor: the limited edition ManhattanRollie watch strap. 




Drawing from his sophisticated taste, Bernhard set out to design a strap that embodies elegance and makes a bold style statement. It's a fusion of traditional vintage elements with a touch of modern sophistication, reflecting our mutual passion for exceptional watches.

The journey of creating this strap was filled with inspiration and dedication. From the moment Bernhard set eyes on Geoff's stunning Lange 1815 Rattapante in honey gold, he knew he had to design a strap that would complement its beauty perfectly.

Creating a Masterpiece

The creation of this watch strap was a labor of love. Bernhard traveled to Italy to work with his good friend and master watch strap maker, Jean Paul Menicucci. They spent days perfecting the design, ensuring every detail was just right. The strap is made from very exclusive leather from a Tuscany tannery that no longer produces this type of leather. This makes the strap truly unique and a real limited edition.


Since over 10 years Jean-Paul Menicucci has been our partner to create some of the most iconic Bulang and Sons watch strap.

Supporting a Good Cause

What makes this watch strap even more special is that absolutely all profits from its sale will go to The Horological Society of New York (HSNY). This non-profit organization supports the future of watchmaking in many ways, including by providing scholarships and educational programs. By purchasing the ManhattanRollie watch strap, you’re helping to support the next generation of watchmakers.


Founded in 1866, the Horological Society of New York (HSNY) is one of the oldest continuously operating horological associations in the world. Today, HSNY is a 501(c)(3) nonprofit organization dedicated to advancing the art and science of horology through education. Members are a diverse mix of watchmakers, clockmakers, executives, journalists, auctioneers, historians, salespeople and collectors, reflecting the rich nature of horology in New York City and around the world. https://hs-ny.org

Celebrating 10 Years of Bulang and Sons

As we celebrate 10 years of Bulang and Sons, we reflect on our journey. Our dedication to quality, craftsmanship, and vintage watches has always been our core focus. The limited edition ManhattanRollie watch strap symbolizes our values, our journey, and the friendships that have shaped us.

We invite you to celebrate with us and become part of our story. Owning the ManhattanRollie watch strap means you’re holding a piece of our history, supporting a great cause, and honoring a man who has greatly influenced us. This anniversary edition celebrates our past, our present, and our future.

Thank you for being part of the Bulang and Sons family. Here’s to the next 10 years of passion, innovation, and friendship.

Shop the ManhattanRollie Watch Strap here...